Meeting Presenter: Eddie Hill, Award Masters - Marketing in a Recession
The presenter at Pensacola Leaders this week is Eddie Hill of Award Masters and Uncle Flag. Eddie will be presenting the fife steps to increase your bottom line in a recession.
5 Steps to Increase Your Bottom Line:
Advertising & Marketing- Change your perspective. The cost of advertising /marketing is a credit against revenue. Think of advertising / marketing as an investment not an expense.
- If advertising gets your name out, branding is attaching something to that name.
- A brand is the sum total of all mental associates (good and bad) that are triggered with your name. What does your name stimulate in the mind of your customers?
Create Advertising Budget
- Budget 11-13% of your gross sales to Cost of Exposure
- Cost of Exposure is the cost of your location (rent or mortgage) plus the cost of advertising. The total should be about 11-13% of gross sales.
Law of Believing
- Exponential Little Bits - ELB's are tiny but relentless changes that compound to make a miracle. The power of an ELB lies not in its size, but in its daily occurrence.
- How do you eat an elephant? One bite at a time.
- There is not status quo. Are you making ground or losing ground.
5 Magical ELBs
- Lower Costs by 3%
- Increased Margins by 3%
- Increase Prospects / Leads by 3%
- Close More Sale by 3%
- Increase Frequency of Sales by 3%
Award Masters, Inc. is the area's largest provider of flags of all kinds from the largest to the smallest American flags, state flags, international flags and windfeathers. Award Masters also provides acrylic awards, executive gifts, trophies, plaques, badges and name plates. Engraving can be done on most any item, including wedding gifts.
UncleFlag.com is the online resource for outdoor American flags, US state flags, world flags and flagpoles. Uncle Flag offers 20-40% discounts everyday plus FREE shipping at the online Uncle Flag Store.